IJAD works at the intersections of performing arts, science and technology.
We support artists to create hybrid performances for the here and now, that push boundaries of audience immersion and interaction.
We create exciting new forms of expression, performances experiences and invite audiences to actively participate in the creation and outcomes of performances.
Combining VR, multi-camera live streaming and the latest emerging technologies with performing arts, we create exciting new forms of expression and invite audiences to actively participate in the creation and outcomes of performances. In parallel to our hybrid performances and artist development, we advance movement and choreographic techniques by harnessing scientific research and experimentation.
IJAD is a community-builder in performing arts and tech, inviting artists, researchers, technologists, schools and universities to join us on our journey into creative innovation.
The future is now.
Digital Evolution – read more
Open Online Theatre (OOT) – read more
Our Works
Gallery
UK Performances
International Performances
Media & Audience Reviews
“Mourad has since gone on to be one of the most intriguing figures on the British dance scene, challenges the very nature of what you think a dance performance will look like.” Keith Watson, Metro
“Her multimedia ideas are all encompassing, engaging all our senses and demanding 100 per cent of our attention at all times.” P.D. Dance Expression
“The work ‘In-Visible’ is a strong and moving statement about the politics of secrets in our culture…(Mourad’s) perspective is unique and she has a voice that deserves to be heard.” Alexis Stevens, Dance UK
“There is a hunger for her work after 200 people were turned away. Reports of the audience being moved to tears by her intense delivery suggests that her desire to celebrate everything that is beautiful and emotional about Middle eastern culture has been realised.” Vanessa Read, European Cultural Foundation
“Joumana brings an extraordinary and rare combination of skills and expertise to projects: she is a very talented choreographer, producing fascinating and compelling work” Sarah Campbell, Associate Director, Arts & Culture, Exeter University
Project Sponsors
