It’s easy when you sell out a show to think that you’ve done everything right. However, as ever, we like to set the bar a little higher. We like to think we’re more concerned with the way you, our audience, experienced the performance. We did something brand new.
On March 8th we had three different audiences:
– A live audience in London (did we mention we sold out?)
– An online audience – watching from 11 confirmed countries
– A twitter audience – from the 20% of people tweeting (in the auditorium, and many more of you from home), over 400 people had an experience of the show through a twitter feed
After a month of research collecting feedback and opinion from you (please continue to let us know what you thought) we’ve noticed some interesting things.
One recurring piece of feedback is that the latter part of the performance was so engaging all the way through and changed quite rapidly that you felt you were missing things if you stopped to tweet or take a picture. Also, there was little time to absorb what was going on, decide what you think till after the show.
We’re very happy to announce that ArtCorps who run the Antilope Festival in Switzerland was so intruiged with what we did on the 8th that they have invited us to perform as part of their 2013 Festival. On the 24th April In-Finite with incarnate as a twitter performance and live showing. We wont be streaming it – but, you will be able to watch the performance through the eyes of those gathered. To get the most enriching experience possible we’re breaking up the performance in to three parts. This will give 4 scheduled opportunities (one before, two intervals and after the show) for the viewers to watch, digest, interpret and share their ideas over twitter.
Antilope are very excited about the way we’re integrating social media with dance to the point where our very own Joumana Mourad has been anointed their Twitter Ambassador for the festival and will be spreading the exciting opportunities Twitter has to performers and audiences who attend the festival from the 22nd April.
Be prepared to watch #infinite13 as we think you’ll find some delightfully creative thoughts appearing as well as a never before seen insight into what’s happening at the festival and in the minds of the creatives involved.
The performance is at 8.30pm CEST (7.30pm BST) so if you can’t make it in the flesh (book here if you can) you can experience for the very first time a twitter only dance performance. We’d love to hear what you think as well – so, follow @IJADdance and we’ll let you know all about it as it fast approaches!