Call for writers…

Embedded Journalism is getting a lot of attention at the moment.

With the spread of online critics and citizen journalism (one report suggests that 20% of theatre goers publish their experience online) and the sad loss of more and more newspaper critics (the Independent on Sunday axed their critic and the Evening Standard allows just 220 words), it seems ever harder to find out what a show is like. And then comes the internet! Blogs and self-published articles are a great way for us, as a company, to gauge response to our work. For those that are familiar with us, you’ll know that we love social media engagement during our performances. (Phone) Cameras are strictly allowed!

Having an outsider report on what happens behind the scenes (literally) is a rather delicious appeal. So we thought we’d ask you.

We’re offering two lovely and passionate performance lovers the chance to follow the progress of Joumana Mourad, IJAD’s Artistic Director.

You’ll see each process of the performance unfold and build, culminating in three shows in one night at The Science Museum.

You’ll need to be able to write and be armed with a camera (phone). So long as you can translate your experience into words and publish them shortly after you have them, we’d love to hear from you. If you have your own blog, that’s great. If not, we can set you up a very simple one which you can continue to use after the project finished.

To apply, email Camilla – – with a short article (no more than 600 words) about an interesting art experience you had with at least one accompanying image. It can be anything from a piece of graffiti you walked past today, to an awesome theatre show – or some clouds you made with sugar.

All applications need to be in by 10th October and you need to be free during some weekdays to attend rehearsals and meet with the creative team. This is for our show on 30th October so you definitely need to be free in the evening for that one!

I look forward to finding out what art makes you go ‘wow’


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